En el video se puede ver al maestro graffitero André Saraiva y al influencer Dude With Sign
Para celebrar el 50 aniversario de Smiley, la carita feliz favorita del mundo se ha unido con el rey de la música dance, David Guetta, para crear un video musical de una canción que busca difundir felicidad, positivismo y alegría a todo el mundo. Este año, este icónico diseño celebra 50 años de vida y Smiley quiere que todos se unan a la fiesta.
Volviendo a la herencia de Smiley como icono subversivo de movimiento de la música dance y el rave, David Guetta re imaginó el clásico himno de la música house “Silver Screen” de Felix Da House Cat y KITTIN, mezclando la melodía con un toque de actualidad y combinándolo con el mensaje de Smiley “Tómate el tiempo para Sonreír”.
Este video musical está ilustrado con la mundialmente reconocida iconografía de optimismo de Smiley y el manifiesto de arte urbano creado en distintas partes del mundo por el graffitero André Saravia (a quien podemos ver en el video) para conmemorar el aniversario. Además, el video también incluye la participación del instagrammer @DudewithSign, quien a través de su ingenioso sentido del humor ha provocado miles de sonrisas. La idea detrás del video es brindar al mundo un momento de alegría que tanto necesita, la unión de estos dos iconos promete sumar un ritmo optimista al 2022.
David Guetta dio a conocer parcialmente el track durante el live-stream del DJ en año nuevo desde el Louvre en Abu Dhabi, que contó de fondo con el arte de André Saraiva con el mensaje “Tómate el tiempo para Sonreír” en diferentes idiomas. El Dj francés compartirá el manifiesto de positividad de Smiley durante sus conciertos y eventos en vivo en 2022.
“Smiley es un símbolo icónico para difundir positivismo, cuando me invitaron a participar en las celebraciones del 50 aniversario para “Tómate el Tiempo para Sonreír”, acepté de inmediato. El mensaje de Smiley es sobre la felicidad y unir a la gente, eso siempre ha sido mi manera de pensar y el mensaje que he querido transmitir a través de mi música.
El video para la nueva versión de Silver Screen con Felix Da House Cat y KITTIN captura esto perfectamente. El ritmo de la canción combinado con el arte del maestro graffitero André Saraiva y la participación de Dude With Sign da como resultado un video que espero haga sonreír a la gente”. Comentó David Guetta.
La canción se estrenó el 23 de febrero, mientras que el video se lanzará el 10 de marzo. El DJ creador de épicas canciones como Titanium, If You Really Love Me y Hey Mama, compartió en Instagram un adelanto del video.
“Tómate el tiempo para sonreír” pero también asegúrate de tomarte el tiempo para bailar.
Únete al manifesto de positivimos de arte urbano y descarga el póster de Tómate el tiempo para sonreír aquí: https://smiley.com/the-street-artist-global-manifesto-for-positivity/. Cómpartelo @Smiley #TómateElTiempoParaSonreír
Esta colaboración fue creada y desarrollada por la multipremiada agencia de entretenimiento My Love Affair.
About David Guetta:
Musical trailblazer David Guetta is an international icon. Receiving his 10th GRAMMY nomination in 2021 for ‘Hero’, his collaboration with Afrojack, Guetta was also nominated for 3 Brit Awards, voted the world’s best DJ in the coveted DJ Mag ‘Top 100’ poll and the best electronic artist at the MTV Europe Music Awards, both for the second year running, capping off another incredible year for the dance music visionary. He is up for a further three nominations at the 2022 iHeartRadio Music Awards, for Dance Act of the Year and Dance Song of the Year for his global smash hits ‘Heartbreak Anthem’ and ‘Bed’.
Maintaining an epic level of quality for his live streams during the pandemic and lockdown, he hosted his iconic United At Home series, a number of unforgettable concerts from Paris’ Louvre Museum, the Burj Khalifa in Dubai, the Icon Brickell in Miami, and atop the Rockefeller Center, raising $2 million in donations for numerous charities. With clubs and festivals finally open, Guetta is set to start his Residency at Encore Beach Club in Las Vegas at the beginning of April, and is ready to perform at the world’s biggest festivals and events over the summer including Ultra Music Festival in Miami, Creamfields, Lollapalooza and in Ibiza, with many more to be announced.
So far this year he has released a variety of collaborations including a unique remix of Kodak Black’s smash hit ‘Super Gremlin’ which saw him venture further into the hip-hop world, and ‘Silver Screen’ with Felix da Housecat and Miss Kittin, in honour of the 50th anniversary of the iconic Smiley brand.
Despite the global challenges of the last couple of years there has never been a dull moment, with him scoring a global hit with ‘Heartbreak Anthem’ alongside Little Mix and Galantis and other smashes including ‘If You Really Love Me’, ‘Bed’ with Joel Corry, and ‘Remember’ with Becky Hill, sending him to #9 most streamed artist on Spotify globally. He also released a 2021 remix of his classic ‘Memories’ after it unexpectedly went viral on Tik Tok and turned his hand to an official remix of the global Coldplay and BTS smash, ‘My Universe’.
A master creative across genres, Guetta has gone from strength to strength with his underground-focused Future Rave project alongside Morten, releasing the atmospheric ‘Permanence’ as his first single of 2022. Additionally he returned to his uncompromising Jack Back alias for ‘Supercycle’ with Citizen Kain and Kiko. Celebrating 10 years of his massive ‘Titanium’ collaboration with Sia, Guetta released new remixes, including a mind-blowing Future Rave version.
With over 14 billion global streams, 50 million records sold worldwide and two Grammy awards to his name, David Guetta demonstrates time and time again why he is the most cherished electronic artist of our generation.
About Smiley
Created in 1972, by French journalist Franklin Loufrani to spread feel-good news, the Smiley would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and putting social and emotional learning at the top of the agenda. Smiley is a universal counter culture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations.
In 1996 Nicolas Loufrani, son of Franklin, took the helm whilst the world was in the midst of the digital revolution and saw a huge opportunity to bring Smiley into the digital world. Nicolas created a whole new way of communicating, using a variety of facial expressions on the original Smiley to convey emotions. His emoticons are now used by everyone around the world every day.
Pursuing Smiley’s goal to make the world a happier, kinder, more conscious place, Loufrani created Smiley Movement in 2017. Smiley Movement is a non-profit community which aims to inspire positive change in society addressing urgent societal and environmental problems. Smiley Movement provides a cross-media platform of news, videos, events and awards that connect the non-profit sector to the broader public to enlighten minds and empower people to take positive action.
Today, The Smiley Company is one of the world’s top global licensing enterprises that extends across fashion and homewares, through to food and beverage and continues to embrace collaboration as an opportunity to spread this important message. For 2022 Smiley will bring back its original message of ‘Take the Time to Smile’ which is still as relevant as ever, by spreading this positive message through global activations, brand collaborations and feel good experiences. More than an icon, brand and lifestyle, Smiley is a sprit and philosophy and a reminder of how powerful a smile can be.
About My Love Affair
My Love Affair is a global branded entertainment agency expert in bringing together brands and talents.
We specialize in developing ambassador campaigns, securing product integration, brokering sponsorship deals and procuring talents for branded events.
The agency’s portfolio of clients includes iconic brands such as Disneyland, Chanel, Coca-Cola, TAG Heuer, KIA, Turkish Airlines, Sony, HSBC and many others, for which collaborations with the likes of David Guetta, Steve Aoki, Jean Michel Jarre, will.i.am, Justin Bieber, Lenny Kravitz, Katy Perry, and many more have been created.
